A daily habit
Five new words every day, the same for everyone. Streaks, stars and medals bring readers back — tomorrow too.
Newsprint Games for newspapers
Daily games that bring readers back.
Two original daily games for news sites: the word game Wordhook and the AI riddle What am I thinking of? In English, Spanish and Swedish. In your name and colours, on your site — with no cookies, no accounts and no tracking.
30-day free pilot with both games — together we measure how often your readers come back.
See it in your paper
Embed code (free edition)
<iframe src="https://ordkroken.se/wordhook?embed=1" title="Wordhook – today's word game" allow="clipboard-write; web-share" style="width:100%;max-width:560px;height:min(760px,100svh);border:0" loading="lazy"></iframe>
The free code shows Wordhook with our branding. A licence gives you a personal code: your name, colours and theme, only on your domains, with shares that lead to your own game page.
Shared by readers
Every result becomes a challenge with a link back to you. Friends compete on the same words.
Curated, not generated
703 rounds and 2,788 everyday English words, corpus-checked and reviewed for a broad audience in the US, UK and beyond.
No cookies
No accounts, no tracking, no consent banner. Progress is saved only in the reader's own browser.
The games bundle
More games, one supplier
Start with Wordhook. Add more games once your readers have the habit.
Wordhook
Four parts, one word. Five new words every day with streaks, challenges and theme packs.
What am I thinking of?
Twenty questions with an AI host. A new secret word every day — the same for everyone. Readers ask anything and get yes, no, sometimes — or close.
Is it an animal?No
Can you eat it?Yes
Fruit?Close – be more specific!
Does it grow in Canada?No
Mango?Correct!
Included in the both-games price with a monthly allowance of games. Try it here: Play now →
Available in English, Spanish and Swedish.
Licence
Price per title and month on a 12-month agreement, by monthly unique visitors. Every tier starts with a 30-day free pilot.
Free
The daily puzzle with our branding
$0
- Five new words every day
- Wordhook name and colours
- A small Wordhook link on the result
Small
Local and community papers
< 250k visitors/mo
$249/mo
- Your name, colours and theme
- No link to us
- Blitz, archive and theme packs
- Shareable challenges back to your site
With the AI game: $390/mo · 5,000 games/mo
Start a pilotMedium
Regional titles
250k–2M visitors/mo
$590/mo
- Everything in Small
- Your own sponsor slot to sell
- Scheduled theme days
- Priority support
With the AI game: $890/mo · 20,000 games/mo
Start a pilotLarge
Metro and national
2M+ visitors/mo
$1,490/mo
- Everything in Medium
- Custom theme packs and calendars
- Early access to new games
- A named contact
With the AI game: $2,190/mo · 60,000 games/mo
Start a pilot- Setup $990 (one-off). Founding partners — the first 10 titles in each market — get 25% off in year one and no setup fee.
- Groups: 25% off from 5 titles, 40% from 20, and from 50 titles $129 per title a month ($199 with the AI game).
- Annual billing: 2 months free.
- The AI game is included in the bundle price with a monthly allowance of games; extra games cost $5 per 1,000.
For advertisers
Sponsor today's puzzle or a word pack
Your line appears on the result card readers see — and share — every day. Perfect for campaign weeks: a food pack, a holiday calendar or a sports week.
Questions
How do we embed the game?
With one iframe tag in an HTML block — it works in every common CMS and in app web views. Licensed papers get a personal code with their partner ID; we manage name, colour and theme centrally, so you never change the code.
How does the licence work?
It covers your own domains and apps, and the game can only be shown there. After the term it keeps working for 14 days; then the free edition with our branding appears, so your page never breaks.
Do readers need to log in?
No. Readers start playing straight away. Streaks and stats are stored in their browser.
Is it British or American English?
Both. Every word is spelled the same on both sides of the Atlantic, so the puzzle works for US, UK, Irish, Canadian, Australian and Indian readers.
What does a pilot cost?
Nothing. We run 30 days together with both games and measure how often readers come back. Your chosen tier then starts unless you say no before the pilot ends.
Can we sell ads around the game?
Yes. The game has a sponsor line on the result card and sponsored word packs you can resell.
Is there a Spanish version?
Yes: Gancho, with its own hand-curated Spanish bank for Spain and Latin America — and Ordkroken in Swedish.